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Three Models Used to Describe the Consumer Evalutaion Process
Alternatively some stages can become far more complex requiring intensive evaluation. C Cognitive View or Model The cognitive view is the best of the four models of consumer decision making. Consumer Behavior Flowchart Template Google Docs Word Apple Pages Pdf Publisher Template Net Flow Chart Template Flow Chart Consumer Behaviour Need Arousal Information Search Evaluation BehaviourPurchase Decision and Post Purchase Feeling. . How consumer purchase decisions are formed and influenced by external and internal factors. They can be used for personas or specific customer types. Bettman and Jones have classified consumer behavior models into four basic types. Improving upon this stage of the purchase journey will lead the individual to the final sale. Pre-consumption Consumption and Post- consumption. Engage or assign personnel to perform the evaluations 2. The discussion commences by distinguishing different...
